» Subscribe Today!
The Power of Information
Home
The Ledger - EST. 1978 - Nashville Edition
X
Skip Navigation LinksHome > Article
VOL. 39 | NO. 12 | Friday, March 20, 2015

Louisville Slugger maker announces deal to sell iconic brand

The Associated Press

Print | Front Page | Email this story

The company that makes Louisville Slugger bats has announced a deal to sell the iconic brand to rival Wilson Sporting Goods Co.

Wilson's deal to acquire the global brand, sales and innovation rights from Louisville Slugger's parent, Hillerich & Bradsby Co., still requires approval by H&B shareholders.

Under terms of the agreement announced Monday, H&B will become Wilson's exclusive manufacturing partner for wood bats. H&B will continue to manufacture wood bats at its factory in Louisville, Kentucky.

Financial details were not immediately announced.

H&B's Bionic Gloves division and Powerbilt golf brand are not part of the deal.

H&B has made Louisville Slugger bats since 1884. H&B CEO John A. Hillerich IV says the decision to sell the brand was difficult, but says the company believes it needs to pursue a new business model.

Follow us on Facebook, Twitter & RSS:
Sign-Up For Our FREE email edition
Get the news first with our free weekly email
Name
Email  
TNLedger.com Knoxville Editon
RECORD TOTALS DAY WEEK YEAR
PROPERTY SALES 0 0 0
MORTGAGES 0 0 0
FORECLOSURE NOTICES 0 0 0
BUILDING PERMITS 0 0 0
BANKRUPTCIES 0 0 0
BUSINESS LICENSES 0 0 0
UTILITY CONNECTIONS 0 0 0
MARRIAGE LICENSES 0 0 0